Skills

 • Web app and mobile interface design and architecture

 • Ecommerce, marketing, copywriting, and social networking

 • Brand development and management

 • Budget-conscious, practical project planning and team management

 • Experience with agile development, user testing, and analytics

 • Illustration, photography, videography, and video editing


Experience

Visual Interface Designer and Consultant - Contractual
Santa Rosa, California, March 2013 – present

 • Contracted on a variety of projects, including responsive, path-to-purchase

    designs for Marc Jacobs Beauty ecommerce site upgrade, and ecommerce

    designs for Ethel M. Chocolates


Creative Director - Safari Books Online

Sebastopol, California, October 2005 – March 2013

 • Grew and managed a department of designers and developers

     for a subscription-based, online library featuring 24,000+ books and videos

 • Directed architecture and design of highly-rated iOS and Android mobile apps

 • Collaborated regularly with sales, marketing, and engineering departments,

     product managers, quality assurance team, customer service, and third-party

     contractors (onsite, offsite, in the US, and overseas)


Senior Interface Designer - MarketLive

Petaluma, California, August 1999 – October 2005

 • Lead interface design for dozens of e-commerce clients including Trek Bikes,

    Benefit Cosmetics, Keds Shoes, Highlights for Children, Shari’s Berries,

    Leslie’s Pool, Capital One Visa, Norm Thompson, and General Motors, on time

    and within budget

 • Consulted on branding, design, and production of websites including Armani

     Exchange, American Apparel, Garden Botanica, and Giggle Baby Store

 

Web Designer - Fridge Fun, Inc.

Santa Rosa, California, July 1998 – August 1999

 • Designed, wrote HTML, and maintained ecommerce website

 • Used SEO and analytics to increase visibility and sales

 • Designed and illustrated a line of products

 

Multimedia Designer - Contractual
San Francisco, California, June 1995 – July 1998

 • Provided web design and interactive prototypes for various Bay Area

    agencies, including Nike, Genuity, and MCI

 

Education

Bachelor of Fine Arts - California College of the Arts

 • Digital interface design, graphic design, film, video and sound production

 • Graduated with Distinction

 

© 2014 David Purcell. All Rights Reserved.

LinkedIn Profile

707-321-6238